Web portal
Launch quickly with bulk purchasing and stockable digital value across the catalogue.
Gift cardsBulk purchasingFast launch
eCommerce and retail distribution
The brands your customers love. All in one catalogue.
WG Cards gives distribution partners access to gift cards from the world's most recognised eCommerce, entertainment, and retail brands - covering every major market, all through a single partnership.
3
Categories
500+
Gift card SKUs
Global
Regional variants
Market context
Supplier consolidation for everyday digital value.
Entertainment, retail, and eCommerce gift cards are everyday products for consumers - but difficult for distribution partners to source consistently across markets.
WG Cards brings leading global and regional brands into a single catalogue, reducing supplier complexity while expanding the categories partners can offer.
Partner network
A selection of our partners
Access methods
Gift cards, available your way.
API
Automate ordering and connect eCommerce, entertainment, and retail gift cards into your own flows.
AutomationCatalogue embedReal-time inventory
Why this vertical
Built for partners who need depth, reach, and reliability.
The brands customers already know
From eCommerce marketplaces to entertainment platforms and retail leaders.
Fewer supplier relationships
Bring multiple categories into one commercial and operational relationship.
Regional variants covered
Support customer demand across major markets with global and local gift card variants.
Case study
A partner outcome from the field.
Consolidating onto WG Cards cut our supplier management overhead significantly and gave us access to brands we couldn't source before, particularly for the MENA region.
Head of Supply, gift card aggregator, MENA
Partner with WG Cards
Ready to expand with eCommerce & Retail?
Tell us about your catalogue goals and a member of our team will be in touch within one business day.