Scale without compromise
We've built one of the broadest digital content catalogues in the market - and we keep raising the bar. More SKUs, more verticals, more markets. Our partners should never have to go elsewhere.
About WG Cards
Building the infrastructure for global digital content distribution.
WG Cards was built on a simple premise: that distribution partners and aggregators everywhere deserve direct access to the world's best digital content - at scale, reliably, and on terms that let them compete.
10,000+
SKUs across all verticals
300+
Active distribution partners
40+
Countries served
Our story
Built for scale from the beginning.
WG Cards was founded in 2019 with a clear focus: to make the world's most in-demand digital content - starting with gaming - accessible to B2B distribution partners across MENA and Asia.
From the outset, we built for scale. Our platform was designed to handle the speed, reliability, and volume that serious distribution partners require - because we understood from day one that infrastructure is not a feature; it is the product.
The years that followed brought rapid growth. As digital content became an essential part of daily life for consumers worldwide, demand from our distribution partners accelerated - and WG Cards grew with it, expanding into new markets, onboarding new partners, and deepening our catalogue year after year.
In 2025, we took our most significant step yet: expanding beyond gaming into eSims, mobile recharge, payments, and eCommerce - bringing our full catalogue to 10,000+ SKUs and establishing WG Cards as a truly multi-vertical digital content platform.
Today, we serve 300+ distribution partners across 40+ countries, with offices in the UAE, Turkey, the United States, Hong Kong, and China. We are growing - and we are just getting started.
Mission and values
To give every distribution partner and aggregator - wherever they operate - seamless access to the digital content their customers want, on terms that help them build a stronger business.
Partners first, always
Every decision we make is filtered through one question: does this make life easier or better for our distribution partners? If the answer is no, we reconsider.
Reliability as a foundation
Our partners build their businesses on our infrastructure. That means consistent uptime, accurate inventory, and a support team that treats their challenges as our own.
Integrity in everything
We operate with full transparency - with our content providers, our distribution partners, and the markets we serve. Trust is not a differentiator for us. It is the baseline.
Leadership
Led by people who know this industry.
WG Cards was founded and built by veterans of the digital content, gaming, payments, and fintech industries - with a shared track record of building and scaling platforms in competitive global markets.
E
Elen
Co-founder, CEO
Elen co-founded WG Cards in 2019 and has led the company from its origins in gaming distribution to a global multi-vertical platform serving 300+ partners across 40+ countries. He brings a background in fintech and a track record of building and scaling digital businesses across international markets.
D
Dastan
Co-founder, Executive Director
Dastan co-founded WG Cards and has been central to building the commercial relationships and strategic partnerships that underpin the company's catalogue and market reach. He brings deep expertise in the digital goods and gaming ecosystem across MENA and Asia.
N
Nizar
COO
Nizar leads both commercial development and day-to-day operations at WG Cards, combining a focus on partner growth with the operational rigour that a global distribution platform demands. He brings broad expertise spanning gaming, digital content, payments, and fintech.
H
Harry
VP, Technology
Harry leads WG Cards' technology and infrastructure - from the API platform and web portal to the real-time inventory systems that power 10,000+ SKUs across every vertical. He brings deep engineering expertise to the challenge of building reliable, scalable infrastructure for global digital content distribution.
Milestones
Six years. 300+ partners. Every major market.
Founded in MENA and Hong Kong
Initial focus on gaming gift cards - establishing first publisher relationships and building the platform infrastructure.
First 50 partners onboarded
New office opened in Turkey, bridging MENA into European markets.
100 distribution partners reached
Expanded into Southeast Asia, one of the world's fastest-growing digital content markets.
200 distribution partners
Expanded into eCommerce and retail verticals.
300+ partners and 10,000+ SKUs
Expansion into eSims and mobile recharge. Catalogue surpasses 10,000 SKUs. New office in the United States.
Global presence
A global team. Local expertise.
With offices across four continents, WG Cards combines the reach of a global platform with on-the-ground knowledge of the markets that matter most to our distribution partners.
Publisher and platform partners
Authorised by the world's leading publishers and platforms.
Our catalogue is built on relationships with the publishers, platform holders, and content owners that matter most to our distribution partners.
Partner with WG Cards
Want to know more about what WG Cards can do for your business?
Whether you're exploring a new distribution partnership or looking to expand your current digital content offering, our team is ready to talk.